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XEM | At-a-Glance

Powered by AI, the XEM engine puts internal and external data to work to discover new growth opportunities, driving automated actions through your existing systems. See how it works. WATCH

The Future is Better

Yes, really. Because a new kind of AI engine can continuously adapt to changing markets and align functions across your business, for better decisions and faster actions. WATCH

The Business of Better

“Better” means continuous breakthroughs based on everyday improvements. Better ways to see, understand, and lead. At r4, better is our business. WATCH

USSA Testimonial

CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH

USSA Secures Growth with r4 AI Model

CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH

Constructing a New Path

A major rental company used r4’s XEM engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months. READ

Thirsting for New Growth

With r4’s XEM Engine plus a smart network of connected equipment, a major consumer beverage provider drove new growth and lower operating costs within a year READ

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Artificial Intelligence:
Recharge Your Business

Today, AI is everywhere. It is being applied in all industries, with varying results. For CPG, AI is essential to address the challenges you face..MORE

AI Adoption Strategies

Most CEOs regard AI as one of the most strategically important technologies for achieving new growth, business transformation, and competitive advantage. But many struggle… MORE

Beyond Analytics & BI:
The Power of AI Predictions

The business use of analytics and business intelligence (BI) is widespread in large enterprises. Although companies in many industries rely on them..MORE

David vs. Goliath

Many large technology companies have attempted to develop and implement their own AI solutions. However, these industry goliaths don’t always compete…MORE

AI Adoption Strategies

This paper, by Oxford’s Abhishek Dasgupta and Steven Wendler of r4, examines the key considerations in adoption of AI, with examples and recommendations. READ

Revolutionizing Category Management by Embracing AI

Industry pioneer Gordon Wade explains how emerging cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem. READ

When Data Creates
Competitive Advantage

Answer these seven questions to determine whether your company’s competitive advantage from data-enabled learning is sustainable… READ

Competing in the Age of AI

Silos prevent AI-powered growth. Companies should connect silos and businesses, aggregate data flowing among them, and extract value through analytics and AI… READ

The Fourth Industrial Revolution

Most CXOs would rather spend on tech that increases revenue, reduces costs, and protects a business, rather than buy tech to disrupt… READ

How Digital Twins Are
Reinventing Innovation

Digital twins can enable companies to improve operations, develop better strategies, find new opportunities­, and eradicate silos… READ

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