Powered by AI, the XEM engine puts internal and external data to work to discover new growth opportunities, driving automated actions through your existing systems. See how it works. WATCH >
The Future is Better
Yes, really. Because a new kind of AI engine can continuously adapt to changing markets and align functions across your business, for better decisions and faster actions. WATCH >
The Business of Better
“Better” means continuous breakthroughs based on everyday improvements. Better ways to see, understand, and lead. At r4, better is our business. WATCH >
USSA Testimonial
CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH >
Nothing Artificial
In many enterprises, the left half still doesn’t know what the right is doing. At r4, we know the real opportunity is between organizational silos. That’s real intelligence. WATCH >
Case Studies
USSA Secures Growth with r4 AI Model
CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH >
Constructing a New Path
A major rental company used r4’s XEM engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months.READ >
Thirsting for New Growth
With r4’s XEM Engine plus a smart network of connected equipment, a major consumer beverage provider drove new growth and lower operating costs within a year READ >
White Papers
AI Adoption Strategies
This paper, by Oxford’s Abhishek Dasgupta and Steven Wendler of r4, examines the key considerations in adoption of AI, with examples and recommendations. READ >
Revolutionizing Category Management by Embracing AI
Industry pioneer Gordon Wade explains how emerging cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem. READ >
Applied correctly, AI can coordinate, connect, and align siloed systems and processes so people make better business decisions…READ >
Strategy For and With AI
A critical application of AI is optimizing the right business-strategy-aligned KPIs. AI can help determine what outcomes to measure, and how to measure and prioritize these…READ >
Don’t Let AI Supercharge Bad Processes
Incumbents looking to AI to speed up legacy processes are creating potential business risk. Unencumbered new entrants compete differently…READ >
Smart Strategies Require Smarter KPIs
KPIs are becoming increasingly critical to successfully organizing people, process, and technology around data-driven decision making…READ >
