r4 AI: The Business of Better

We Believe in Better

Seeing the world with an eye for innovation.  Continuous breakthroughs based on everyday improvements.  Finding better ways to see, understand and lead.  It’s a potent mix of technology and humanity that we call The Business of Better.™ Watch >

Who we are


USSA Secures Growth with r4 AI Model

CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide.

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Who we are

Who We Are

r4 is the pioneer of cross-enterprise AI, which helps large organizations unlock growth opportunities blocked by traditional approaches. We were created by the founders of priceline.com, whose ability to solve complex business problems through data and mathematics pioneered e-commerce. Our 20 years of experience in continuously extracting value from data is the DNA we’re built on.


“What is the biggest issue facing your organization? What have you spent years and millions of dollars trying to address? We will take that issue and solve it in a few months, leveraging your existing technology.”

– CEO Paul Breitenbach

Case Study:
B2B Heavy Equipment Rental

Constructing a New Path to Growth

A major rental company used r4’s Cross-Enterprise Management Engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months. View Case Study >