r4 AI: The Future is Better

The Future Is Better

Meet the World’s First Cross-Enterprise Management Engine, Powered by AI.

The XEM engine puts internal and external data to work to discover new growth and drive automated actions through your existing systems for improved business outcomes you can see, track, and build on.



Who we are

We are very proud to announce r4’s selection as one of only four 2019 Gartner “Cool Vendors” in AI Core Technologies. We believe this designation validates our technology as unique and leading-edge, and our “business outcomes as a service” strategy as the right one. r4’s model-based method of understanding markets and demand makes XEM the world’s first cross-enterprise management engine.

“Their capabilities support the ‘democratization of AI’ by bringing these technologies closer to the citizen workforce, allowing application on a wider variety of data and by helping to link business domains to achieve desired business outcomes.”

Gartner, regarding companies highlighted in “Cool Vendors in AI Core Technologies,” by Shubhangi Vashisth, Svetlana Sicular, Anthony Mullen, Chirag Dekate, Alex Pradhan and Erick Brethenoux, 16 May 2019.


Revolutionizing Category Management with AI

CPG pioneer Gordon Wade explains how an emerging class of cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem. LEARN MORE >

Case Study: B2B Heavy Equipment Rental

Constructing a New Path to Growth

A major rental company used r4’s Cross-Enterprise Management Engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months. View Case Study >

From the Blog

On r4 Being Named a Gartner Cool Vendor

by David Bradley, EVP Solutions

Each year, as part of its comprehensive research program, Gartner designates a select group of companies as Cool Vendors in established and emerging technology categories.  Read >

New Thinking for a New World

The world is moving faster and faster – that’s obvious. In fact, it’s more than that: the rate of acceleration is increasing. In 1970 Alivn Toffler wrote Future Shock  … Read >

The Incumbent’s Path to New Growth — Part 3 of 3

This final post in this series addresses the new set of technology-enabled management capabilities that are required to make cross-enterprise management a reality—what we call Cross-Enterprise AI   …  Read >

The Incumbent’s Path to New Growth — Part 2 of 3

Part 1 of this blog series looked at how scale and stability, ever-changing market dynamics, and competition from tech giants and insurgents are the new realities for incumbent enterprises  …  Read >

Academic Partnerships

Cornell University

The Cornell-r4 Applied AI Initiative brings together scholars and industry experts to apply AI, data science, mathematics, and technology to help solve business and societal problems holistically. LEARN MORE >

Oxford University

Oxford University’s Centre for Technology and Global Affairs is partnering with r4 to advance understanding of how AI technology can transform the core activities of governments, businesses, and society.  READ OUR JOINT WHITE PAPER >

What We’re Reading

Save-to-transform as a catalyst for embracing digital disruption

Companies are investing cost savings in IT and innovation (including AI) that can transform a business…READ >

Digital Doesn’t Have to Be Disruptive

Digital transformation doesn’t require radical business disruption and huge new technology investments. Instead, it’s about taking incremental steps…READ >

Incumbents Strike Back

Based on results of extensive cross-C-suite surveys, this report provides insights into how executives think incumbent enterprises should compete in a disruptive digital age. READ >

Cross-Silo Leadership

Executives are struggling to break down the cross-functional silos, even though most innovation and business-development opportunities lie in these interfaces…READ >