r4 AI: The Business of Better

We Believe in Better

Seeing the world with an eye for innovation.  Continuous breakthroughs based on everyday improvements.  Finding better ways to see, understand and lead.  It’s a potent mix of technology and humanity that we call The Business of Better.™ Watch >

Who we are


USSA Secures Growth with r4 AI Model

CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. Watch >

Case Study: B2B Heavy Equipment Rental

Constructing a New Path to Growth

A major rental company used r4’s Cross-Enterprise Management Engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months. View Case Study >

From the Blog

New Thinking for a New World

by Paul Breitenbach, CEO

The world is moving faster and faster – that’s obvious. In fact, it’s more than that: the rate of acceleration is increasing. In 1970 Alivn Toffler wrote Future Shock […] Read >

The Incumbent’s Path to New Growth — Part 3 of 3

This final post in this series addresses the new set of technology-enabled management capabilities that are required to make cross-enterprise management a reality—what we call Cross-Enterprise AI […]  Read >

The Incumbent’s Path to New Growth — Part 2 of 3

Part 1 of this blog series looked at how scale and stability, ever-changing market dynamics, and competition from tech giants and insurgents are the new realities for incumbent enterprises […] Read >

The Incumbent’s Path to New Growth — Part 1 of 3

A paradox surrounds the topic of business growth. On the one hand, many well-regarded projections suggest that we’re entering an era with tremendous economic prospects […] Read >