r4 AI: The Future is Better


Meet the World’s First Cross-Enterprise Management Engine, Powered by AI.

The XEM engine puts internal and external data to work to discover new growth and drive automated actions through your existing systems for —improved business outcomes you can see, track, and build on.



AI Adoption Strategies

Most CEOs regard AI as one of the most strategically important technologies for achieving new growth, business transformation, and competitive advantage. But many struggle to create a foundational AI strategy attuned to an enterprise’s capabilities and culture…LEARN MORE >

Who we are
We are very proud to announce r4’s selection as one of only four 2019 Gartner “Cool Vendors” in AI Core Technologies. We believe this designation validates our technology as unique and leading-edge, and our “business outcomes as a service” strategy as the right one. r4’s model-based method of understanding markets and demand makes XEM the world’s first cross-enterprise management engine.

“Their capabilities support the ‘democratization of AI’ by bringing these technologies closer to the citizen workforce, allowing application on a wider variety of data and by helping to link business domains to achieve desired business outcomes.”

Gartner, regarding companies highlighted in “Cool Vendors in AI Core Technologies,” by Shubhangi Vashisth, Svetlana Sicular, Anthony Mullen, Chirag Dekate, Alex Pradhan and Erick Brethenoux, 16 May 2019.


Revolutionizing Category Management with AI

CPG pioneer Gordon Wade explains how an emerging class of cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem. LEARN MORE >

From the Blog

How to Transform a “Big, Old” Company into an Agile Digital Business


As consumers, we take digital technologies for granted… We don’t wonder why these things are possible; we simply expect them… Read >

Avoiding “Winner-Take-All” in the World of AI

In a recent NY Times article, leading tech journalist Steve Lohr captured the anxiety of academic researchers about the concentrated wealth and powerRead >

Beyond Machine Learning: Capturing Cause-and-Effect Relationships

Artificial intelligence is rapidly becoming one of the most important technologies of our era.Read >

You Don’t Need a Year
of Data Cleansing

There’s a nearly universal belief in the business world that you can’t use AI without first going through a long, painful process of data cleansing and normalization… READ >

Academic Partnerships

Cornell University

The Cornell-r4 Applied AI Initiative brings together scholars and industry experts to apply AI, data science, mathematics, and technology to help solve business and societal problems holistically. LEARN MORE >

Oxford University

Oxford University’s Centre for Technology and Global Affairs is partnering with r4 to advance understanding of how AI technology can transform the core activities of governments, businesses, and society.  READ OUR JOINT WHITE PAPER >

What We’re Reading

Winning With AI

Most companies aren’t seeing business gains or impacts from their AI projects. To avoid this, apply the five key organizational behaviors used by the businesses that have captured value from their AI activities… READ >

Agile at Scale

Successfully applying agile for innovation doesn’t necessarily mean deploying agile to all parts of a company. Positive business results depend on leaders properly preparing the organization to succeed… READ >

2019 Global CEO Outlook

EOs can balance technology risk and opportunities by using data-driven analysis to uncover new growth sources, create organizational agility, and forge stronger links with customers…READ >

AI: Built to Scale

Executives scaling AI across their businesses achieve 3x ROI on AI, report 30 percent higher valuation metrics, create new growth, boost productivity, and increase effectiveness…READ >