Welcome to The Business of Better™
Powered by AI, the XEM engine puts internal and external data to work to discover new growth opportunities, driving automated actions through your existing systems.
XEM maps all types of data – internal and external, structured and unstructured – to r4’s unique AI Market Model – the people, places and things that represent your market and business.
This means you can align the organization across merchandising, marketing and sales with the true drivers of demand.
It’s all about improved business outcomes that you can see, track and build on.
Why XEM Matters
The World’s first cross-enterprise management engine puts internal and external data to work to discover new growth and drive automated actions through your existing systems. The result is improved business outcomes you can see, track, and build on. WATCH THE VIDEO >
What is Cross-Enterprise AI?
It’s a new category of software: automated technology that enables enterprise leaders to discover and unlock significant growth opportunities hidden between functional silos. LEARN MORE >