Revolutionizing Category Management with AI

Consumer-packaged goods (CPG) pioneer Gordon Wade — one of the developers of the Category Management discipline — explains how an emerging class of cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem.

In this white paper, you’ll learn:

How shopper behavior and markets are changing
How organizational silos hinder progress in an age of rapid change
How AI can transform Category Management at every stage, with examples
How to evaluate an AI platform for CPG

To download the white paper, please complete this brief registration form.

“The good news is that smaller companies can license, at a fraction of the cost, third-party cross-enterprise AI capabilities that will, in many cases, outperform the Goliaths’ internally developed platforms. (And even the Goliaths may find that third-party capabilities complement their existing efforts.) The question is whether these companies can move fast enough to ensure they can compete effectively in a rapidly developing AI-dominated CPG environment.”