Revolutionizing Category Management with AI
Consumer-packaged goods (CPG) pioneer Gordon Wade — one of the developers of the Category Management discipline — explains how an emerging class of cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem.
In this white paper, you’ll learn:
- How shopper behavior and markets are changing
- How organizational silos hinder progress in an age of rapid change
- How AI can transform Category Management at every stage, with examples
- How to evaluate an AI platform for CPG
To download the white paper, please complete this brief registration form.