Predictive and precision targeting and personalization at scale.
XEM Personal is designed to enable Sales and Marketing personalization at a level of granularity appropriate for each audience and business process – from large segments to personas and microsegments to 1:1.
Enhances consumer and B2B buyer experiences through precision classification and targeting, with recommended messaging, product recommendations, and pricing.
Powered by the XEM Foundation with internal and external data to create an enriched profile of each person, grouped into Business Value Cohorts to align you’re your “CRM Portfolio” with audiences, goals, and budgets.
Enables a practical yet transformative approach to driving personalized engagement – a step at a time – from persona-based versioning, to potential-based product recommendations to individualized offers and triggers.
Core Capabilities
Hierarchical Audience Segmentation
- User-defined (or AI-defined) Business Cohorts to align goals and spending
- Personas or Archetype to classify individuals for increasingly tailored messaging
- Microclusters to score for purchase potential
- Individuals to predict attrition and price elasticity
Product Ratings for New Customers and Current Customers
- Collaborative filtering to score product fit based on true look-alikes
- Content-based filtering to score new products based on look-alike products
- Next-best-product based on purchase histories and product affinities
Hierarchical Audience Segmentation
- User-defined (or AI-defined) Business Cohorts to align goals and spending
- Personas or Archetype to classify individuals for increasingly tailored messaging
- Microclusters to score for purchase potential
- Individuals to predict attrition and price elasticity
Personalized Campaign Orchestration
- Omnichannel targeting (email, SMS, app, web, in-store)
- AI-generated content and offer recommendations
Real-Time Decision Engine
- Context-aware targeting (location, time, device)
Adaptive learning from user interactions
Attribution & ROI Analytics
- Multi-touch attribution modeling
Campaign performance optimization
Benefits
Improve Repeat Purchases
Improve Basket Size
Improve Inventory Turnover
Reduce Customer Churn
- Enhanced brand affinity
- Improved conversion rates
- Reduced cart abandonment
- Increased product uptake
- Better customer retention
- Optimized service delivery