XEM Local
Hyperlocal targeting and management of markets and channels.
XEM Local allows retailers and manufacturers to address neighborhood variations in demand. Discovers the 20% of locations that represent 80% of the growth potential through precision assortments and arrangements. Enables transformative shift from expensive annual resets to a more agile approach. Modular and stepwise deployment.
Core Capabilities
Hyperlocal Targeting
- Discover locations with greatest product or category growth potential
- Align retail execution resources with growth.
- Manage location portfolio for new investment and cost reduction.
Optimal Assortment
- Allocate space to the right products for core and niche SKUs
- Tradeoffs between store-level, store-archetype-level, and store format assortments and planograms
- Rationalize under-performing SKUs
New Product Introduction
- Precise targeting of line extensions and product introductions to locations with greatest market fit
- Staged introductions to de-risk product launches
Optimal Store Promotion
- Select best promotion items for hyperlocal markets
- Dynamically adjust promotional pricing in digital channels based on response and velocity
- Measure and evaluate best promotion bundles, offers, and vehicles
Benefits
Same Store Sales Growth
Delivery Cost Reduction
Increase Promotion ROI
Lower New Product Risk
Build Store Loyalty
The right products for the right locations at the right time at the right price.