Turn chaos into cash.
r4 XEM® is the DecisionOps Engine for Cross Enterprise Management.
Built for the commercial enterprise — from consumer brands to industrial operations.
The biggest opportunities live between the silos. Connect marketing, sales, supply chain, operations, and workforce to capture the value hiding between them.
Most commercial organizations are sitting on demand intelligence they never fully use. Not because the data isn’t there, but because it rarely moves fast enough across the business to drive coordinated action.
Silos hide enterprise value. XEM finds it, optimizes it, and turns it into action across your entire P&L — using the systems you already have.
XEM Finds Yield Across Your Entire Enterprise
Think Big. Start Small. Scale Quickly.
Where Commercial Organizations Lose Yield
Marketing
Demand signals created by marketing rarely reach sales, supply chain, or operations decision-makers fast enough to matter. XEM connects demand intelligence across downstream functions — turning marketing signals into coordinated action across the business.
Sales & Distribution
Sales focuses on future demand. Distribution focuses on current capacity. Neither has a complete view of where demand is actually headed. When they operate independently, revenue leaks between them. XEM connects demand intelligence to sales and distribution decisions and aligns resources with growth opportunities.
Supply Chain
Supply chains built for efficiency at scale weren’t designed to respond quickly to changing demand. XEM continuously monitors demand signals, supplier risk, and inventory positions — recommending adjustments before they become disruptions.
Operations
Operations often plans capacity and deploys assets using historical consumption signals that are disconnected from the market and outdated before the planning cycle is complete. XEM connects asset readiness and resource planning to live demand signals so capacity reflects current business demand, not historical assumptions.
Workforce
XEM builds a predictive digital twin of your workforce — a continuously updated model of your people, their capabilities, and the demand signals that should guide their deployment. The right person. The right role. The right opportunity. Matched dynamically, not administratively.
DecisionOps for Industries
Capture incremental sales across proliferating product lines and hyper-local markets.
- Hyperlocal Distribution
- New Product Introduction
- Omnichannel Management
- Integrated Business Planning
Optimize stores and shelves for micro-segmented markets and increasingly complex categories.
- Hyperlocal Assortment
- Personalized Loyalty
- Integrated Business Planning
- Inventory Efficiency
- Workforce Development
Identify and monetize guest and traveler insights blurred by organizational silos. Optimize experiences, loyalty, reputation and financial performance.
- Guest Development
- Guest Yield Management
- Experience Programming
- Predictive Service Management
- Workforce Development
Turn client signals across silos into revenue and relationship expansion opportunities.
- Personalized Cross-sell
- Churn Prevention
- Sales and Trading Triggers
- Client Acquisition
- Optimized Branch Network
Find improved results in existing systems through cross-enterprise coordination of production, pricing and distribution.
- Predictive Production Planning
- Predictive Maintenance
- Dynamic Pricing
- Supply Chain Optimization
- Demand Forecasting
Across sprawling industrial operations, immense data signals influence demand, product, supply and channel decisions.
- Customer Purchase Potential
- Customer Purchase Triggers
- Optimal Pricing
- Channel Optimization
- Inventory Optimization
Optimize healthcare delivery through predictive operations, network performance and population outcomes.
- Patient and Provider Utilization
- Provider Network Optimization
- Facilities Network Optimization
- Predictive Scheduling and Staffing
- Population Health Programming
r4’s founders built Priceline, connecting demand signals, pricing, inventory, and fulfillment in real time for one of the world’s most competitive consumer markets. That cross-enterprise yield optimization transformed the economics of the global travel industry.
The lessons learned from decades of Enterprise Yield are built into r4 Commercial.
Close the Gap Between Demand and Fulfillment
The margin hiding between your functions is recoverable. XEM connects them, closes the boundaries, and drives coordinated action — without replacing your existing systems.