XEM Overview
r4 XEM AI SaaS System
XEM at a Glance
The XEM Enterprise Foundation
A “Digital Twin” of your enterprise ecosystem – any combination of people, places and things – to link internal operations to demand and risk drivers, configured in a few weeks or less for each customer.
Bring your data (any data) as is. XEM automatically ingests internal, external, generative, and synthetic data without manual cleansing and connects a data ontology to a market ontology to power AI/ML.
Provides a dynamic AI model of your markets and businesses to reveal market structures, demand patterns, growth potential, and risk – automatically updating and continuously learning and improving.


XEM Predict
XEM Predict provides a rich library of AI/ML algorithms, configured as production models for each customer to generate a wide range of predictions such as time to event, state changes, volumetric forecasting, purchase (or risk) propensities, product ratings, and price elasticity.
Models are automatically trained, validated, and monitored with triggers for automatic retraining.
Users see predictive accuracy to risk-adjust decisions.
Beverage Manufacturer
Predict orders for DSD accounts to drive presale productivity.
95+ forecast Accuracy
B2B Equipment Rental
Smarter selling to improve sales and price yield
16% sales, +3%pts margin
Global Cruise Line
Identify Best Cruise Look-alikes for acquisition targeting
+42% booking rate
Capital Markets
Predict trading triggers for proactive selling
75% prediction accuracy
Food Service
IoT-enabled assortment and logistics optimization
99% forcast accuracy,
20% cost reduction
US Department of Defense
Predict fleet readiness for airlift operations planning
96% prediction accuracy
CPG Manufacturer
Discover drivers of outages and optimize production yields
+10% production capacity
Security Industry
Predict incidents and dynamically route guards
-50% incidents
XEM Plan
XEM Plan presents information to business users in context of growth opportunities for consumers, B2B customers, stores, distribution centers, or any point of demand in your enterprise ecosystem.
Information is delivered to “power users” (the people who do this manually today in spreadsheets) showing current and potential future opportunities for sales or margin improvement – or any definition of mission achievement.
The XEM Plan user portal enables planning powered by AI knowledge and predictions in minutes vs. hours and days. Plans are published and shared with action owners, and tracked for performance.

XEM Discovery

Profile Fingerprint
Driver Yourself, or Let XEM AI Drive
In addition to self-guided discovery, XEM supports AI-informed definitions of target markets and identification of business levers to guide actions.

Self Discovery

AI-Driven

Edit Business Levers

Completed Plan
XEM Decision
Plans have increasingly short lives, and are only as good as the decisions they inform every day. XEM Decision provides optimized decision support in the context of business user roles and use cases.
Use cases are configured to emulate the decision process, allowing users to modify goals and parameters to drive optimizations in real-time.
In the example below, a marketing planner has delivered a plan to be “actioned” by a team member coordinating execution across marketing channels.

Initiative Screen

Robust Filtering
XEM Action
AI outputs of XEM become input to core systems, making them smarter and faster without major upgrades, and coordinating execution without major integration projects.
Action managers define, schedule and generate output files in formats required by receiving systems.
Outputs are typically delivered as batch files transferred via secure cloud storage, but can be delivered through standard APIs to support real-time use cases.

scheduling exports

export with sample data