David Bradley
EVP Solutions
“It’s not often you get to create a new category in the tech world, but that’s my mission at r4.”
I’ve been a strategy and marketing leader with some of the world’s top companies, including Kodak (in the day), SAP and IBM. At IBM, I architected the turnaround of the PC business and turned ibm.com into IBM’s “easy to do business with” $12B sales channel. For the past 20 years, I’ve developed unique expertise in leading global companies to transform disconnected go-to-market activities into market-driven alignment and growth.
As EVP Solutions, I lead marketing, product and solution management, and client implementation. My real job: to turn technology and experience into customer success.
It’s not often you get to create a new category in the tech world, but that’s my mission at r4: helping leaders achieve breakthrough results with the new category of Cross-Enterprise AI. And along the way, helping the global companies and brands that I admire achieve a new era of greatness.
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