Unseen demand lives at the local level. r4 XEM identifies demand blind spots and enables precision assortments to replace expensive annual resets with a more agile, continuous approach. Modular and stepwise deployment means retailers and manufacturers capture neighborhood-level demand variations without a rip-and-replace commitment.
Core Capabilities
Hyperlocal Targeting
- Discover locations with greatest product or category growth potential
- Align retail execution resources with growth.
- Manage location portfolio for new investment and cost reduction.
Optimal Assortment
- Allocate space to the right products for core and niche SKUs
- Tradeoffs between store-level, store-archetype-level, and store format assortments and planograms
- Rationalize under-performing SKUs
New Product Introduction
- Precise targeting of line extensions and product introductions to locations with greatest market fit
- Staged introductions to de-risk product launches
Optimal Store Promotion
- Select best promotion items for hyperlocal markets
- Dynamically adjust promotional pricing in digital channels based on response and velocity
- Measure and evaluate best promotion bundles, offers, and vehicles
Benefits
Same Store Sales Growth
Delivery Cost Reduction
Increase Promotion ROI
Lower New Product Risk
