r4 XEM enables Sales and Marketing personalization at a level of granularity appropriate for each audience and business process – from large segments to personas and microsegments to 1:1.
Core Capabilities
Consumer & Customer Microtargeting
- Hierarchical Audience Segmentation, from archetypes and personas, to micro clusters, to 1:1
- Inferential product and category potential scores based on best-customer look-alikes
- Discovery of most- and least-valuable cohorts for CRM portfolio management
- Audience-focused campaign planning leading to omnichannel execution
Potential-based Product Recommendations
- Product ratings for every audience member for every item based on purchase history and look-alikes
- Market-basket ratings (this goes with that)
- Next best product based on purchase history
- Cold start ratings for New Product Introduction
Personalized Promotion
- Best promotion offer for individuals based on demonstrated price elasticity and promotion objectives
- Who not to promote to (likely to buy without promotion)
Personalized Loyalty
- Predicted attrition and offer required to retain.
- Persona-based loyalty channels for improved relevancy and response.
- Sales and marketing triggers for enhanced loyalty engagement.
Benefits
Increased Purchase Frequency
Increased Purchase Value
Category Cross-Sell
Improved Retention
