r4 Technologies - the leader in applying AI to cross enterprise management
r4 Technologies - the leader in applying AI to cross enterprise management
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Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

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NameDescriptionDuration
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
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_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
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__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity

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