Paul Breitenbach

Early in my career, I was the CMO and co-founder of one of the world’s most iconic e-commerce brands, priceline.com. We defined, built and led the business model, strategy and execution that leveraged data and mathematics to create over $100 billion in shareholder value and became one of the most successful IPOs in history. We built priceline.com through a combination of vision, practicality, and a quest to disrupt the marketplace.

Now as founder and CEO of r4, I feel a similar sense of excitement and expectation. Value creation through smart application of AI technology could very well dwarf the value impact of the internet. r4 is already driving previously unthinkable revenue increases and cost efficiencies in the market.

For me, the most exciting part of r4 is working with so many incredible people around the world who, like me, want to make their organizations and the world better.

This is just the beginning.

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