From Decision Intelligence to Decision Operations.

Announcing

Fifth generation. Built on decades of enterprise yield optimization.

XEM showed you the actions to take.
XEM Actus makes them happen.

XEM unifies your enterprise data and delivers decision intelligence.
XEM Actus is the next generation agentic architecture — built for execution.
You stay in command. XEM handles the rest.

Turn Data Chaos Into a Unified Signal

Every enterprise is awash in data, and most believe they have bad data. Bad data is normal. The goal isn’t to fix every data problem. It’s to find the signal. And those signals don’t come only from inside your organization. They begin in market conditions, supplier networks, customer behavior, and patterns your internal systems may never see. Bring your data as it is. Structured or unstructured. XEM Actus automatically ingests internal, external, generative, and synthetic data, mapping it to a model of your enterprise without extensive manual cleansing or preparation.
Connecting Data Sources

Imagine a Predictive Digital Twin of Your Enterprise

Dave Bradley
Most enterprises make decisions based on what happened last month. XEM Actus helps organizations make decisions based on what is happening now — and what is likely to happen next. XEM Actus creates a predictive digital twin of your enterprise, linking internal operations to external demand and risk drivers. The model is configured specifically for your organization in weeks, not years. Consumers, employees, B2B buyers, suppliers, distribution centers, stores, products, and critical components — all connected within a single, continuously updated model of your enterprise. Delivered as a Predictive Common Operating Picture, giving decision-makers a shared view of where the enterprise is today and where it is headed next.
Proven Across Sectors

Consumer

Industrial

Financial

B2B

Supply Chain

Healthcare

Defense

Public Service

Execute with Human Judgement at Machine Speed

Dave Bradley
From Insight to Action. Automatically. Knowing what to do is only half the battle. Most enterprise AI stops at the recommendation. The coordination that follows — emails, meetings, and manual handoffs between functions — is where yield gets lost. XEM Actus closes that gap.

When XEM Actus identifies an opportunity or a risk, it recommends a specific action, routes it to the right decision-maker for approval, and, once approved, coordinates execution across connected systems and functions automatically.

You stay in command. XEM handles the coordination.

Dave Bradley
Dave Bradley

The approval step is a design principle, not a limitation. Human judgment remains at the center of every decision. Execution happens at machine speed once that judgment is applied.

Decisions that once took days or weeks of cross-functional coordination can happen in minutes. Yield that would have been lost gets captured in real time.

LLMs, Meet LQMs

Large Language Models changed how enterprises interact with AI. But language alone isn’t prediction. And prediction alone isn’t optimization at enterprise scale.

LLMs and LQMs aren’t competing technologies. Inside XEM Actus, they work together: language for interaction, quantitative intelligence for prediction, decision-making, and action. This combination is what makes XEM Actus fundamentally different from enterprise AI built on language models alone.

XEM Actus is agentic on top, quantitative underneath. A language-driven agent orchestrates the work. Advanced LQM-shaped models do forecasting, optimization, and decisioning beneath it.

An external AI Assistant gateway connects XEM Actus to the best available public and private AI assistants. r4 doesn’t ask you to bet on a single LLM model. It selects the right one for each use case, keeps it within your environment, measures the value created, and continuously improves over time.
Dave Bradley

The Anatomy of DecisionOps

XEM Actus is a fully integrated agentic architecture designed to sit above your existing systems without replacing them, connecting your data, modeling your enterprise, and coordinating action across every function.

The XEM Actus Architecture
XEM Actus Architecture

The Interaction Layer. Interact with Actus — and let Actus guide the next step. XEM Actus Portal, XEM Actus Agent, Partner Agent, and Customer Agent operate within clearly defined roles and permissions.

Bring your own chat bot. The External LLM Gateway connects public and private language models to the quantitative intelligence that drives decisions and action.

The Conscious Layer. Optimization goals, use cases, and workflows are drawn from preconfigured libraries and tailored to your enterprise. Near-real-time yield optimization runs continuously across every use case.

The Subconscious Layer. This is the LQM foundation of XEM Actus, continuously identifying patterns, generating predictions, and optimizing decisions behind the scenes. The subconscious layer never stops learning — and becomes increasingly agentic over time, always improving as your enterprise evolves. Customer and Third-Party Assets. Your data, metadata, models, and agentic memory remain connected as they are — with no migration or rebuilding required.

Don’t Build an AI. Just Use XEM Actus.

 Every enterprise AI initiative faces the same challenge: getting ready to deploy.

Data pipelines to build. Infrastructure to provision. Integrations to develop. Teams to hire. Months of preparation before a single decision gets improved.

XEM Actus was designed to eliminate that obstacle entirely.

You don’t need new infrastructure. XEM Actus sits above your existing systems and connects to them — ERP, CRM, SCM, and the systems of record already running your business. No rip and replace. No migration. No rebuild.

No data preparation required. XEM Actus ingests data as it is — internal, external, generative, and synthetic — and extracts the signal automatically.

You don’t need data scientists. (For this.) XEM Actus is agentically configured –– meaning the system maps your enterprise, identifies your highest-yield opportunities, and begins building your digital twin without requiring a technical team to build it from scratch.

Actus Product shot 3

Three Ways to Deploy

Preview
Start quickly at no expense to see opportunities for your enterprise using publicly available data. Provide an input brief and you’ll see execution workflows for key use cases. Just schedule a Preview; we’ll do the rest.
On Demand
Deploy a use case at a time with enterprise activation in six-weeks. Execute a simple license agreement and we’ll provision your private instance of XEM Actus. Our team will walk you through a DecisionOps Assessment define use cases, and determine the enterprise data you want XEM Actus to ingest and the public or private LLMs you want to connect. You’ll always own your data and the outputs XEM Actus generates. Opportunities, decisions, and workflows will be available in approximately four weeks.

Week 1 Work with r4 deployment strategists to assess data, map your enterprise, and define use cases.
Week 2 XEM Actus connects to your existing systems and models, maps use cases to execution paths, and begins ingesting data.
Week 3 Your predictive digital twin takes shape and generates your first view of a Predictive Common Operating Picture.
Week 4 First decision recommendations surface at your highest-yield boundaries.
Enterprise Outcomes
Advance to tiered enterprise pricing and expanded scope, with the option to define Pay for Value partnerships.

Enterprise Yield.
Measured Before You Begin.

XEM Actus doesn’t ask you to trust the outcome. It establishes a yield baseline before deployment begins — so every improvement is measured against a defined starting point, not estimated against a theoretical one.

What yield improvement looks like across sectors:

Commercial
Demand signals aligned across marketing, supply chain, operations, and sales. Incremental growth, margin, and productivity improvement measurable at the boundary level.
Public Service
Cross-agency data connected without system replacement. Service delivery improved from existing budgets. Outcomes measurable against defined baselines from the first operational cycle.
Defense & National Security
Decision latency reduced across sustainment, procurement, and readiness functions. Operational risk identified before it becomes operational failure. Mission readiness improved without additional resource allocation.

The yield improvement XEM Actus delivers is not a projection. It is a measurement — established before deployment, tracked continuously, and visible in your enterprise’s own data from the first operational cycle.

What are your empty seats?

Every enterprise has capacity it isn't using. Revenue it isn't capturing. Yield it isn't seeing.
A DecisionOps Assessment establishes exactly what yours is worth.