Matthew Breitenbach

I am a life-long entrepreneur, from running and selling my own business in college, to being one of the top sales executives at Procter & Gamble in a tough eastern states market, to trailblazing e-commerce at Aramark and now at r4. For me, the foundation of business growth is the relentless pursuit of operational excellence by everybody, for everything, every day.

As COO at r4, my focus is running the best, most sophisticated operations to enable our clients to achieve massive breakthroughs. We measure ourselves not only on doing the right things, but also on doing them for the greatest impact. We allocate resources to drive the transformative power of artificial intelligence and create a “forever competitive advantage” for our clients.

For me, r4 rejects the noise and distraction associated with “flash” and, instead, embraces an inherent humility and attention to detail where no task is considered too small along our journey to uncover what is real.