Benefits of Deploying r4

How the r4 AI Engine delivers “decision dominance,” speed and ROI

UNIFIED DATA

Unifies all data in r4’s unique AI Model to power multiple use cases

FOCUS

See opportunities and drivers to plan for action 100x faster

PRECISION

Micro patterns and machine learning guide actions at scale

CONFIDENCE

Proven science delivers continuously improving results and ROI

Winning in today’s marketplace

Challenges

Consumer markets are increasingly fragmented and dynamic – opportunities are perishable.

Product lines have proliferated – growth is driven by niche products that won’t succeed in every store.

Data, processes and systems built in silos for a mass market era can’t keep up.

What’s Required to Win

Data

Data as a strategic asset

Opportunity

First to seize growth opportunities

Action

People and systems act faster and smarter

Proven Results Across Functions and Industries

Industry > Solution > Results

Industry

Solution

Results

Bottle Water Manufacturer

Location-specific optimal product placement

$350M Sales Lift

Self-Service Retail

Assortment and logistics optimization

+25% Revenue
-20% Cost

Consumer Products Digital Marketing

Identifying consumer context to drive digital marketing

8x Increase in Ad Response

Consumer Durables Manufacturer

Better forecasting to reduce stock-out and drive cross-sell

15-30% Sales Lift;
No Out-of-Stock

Big Box Retailer

Target highest value consumers to optimize promotion

Up to 8% Sales Lift

Snack Food Manufacturer

Targeting and cross-sell recommendations for sales reps

Up to 30% Sales Lift

AI APPLICATIONS CONNECT WITHIN & ACROSS FUNCTIONS FOR ACCELERATED GROWTH

Business Users

Marketing

  • Consumer Targeting
  • Product Recommendations
  • Promotion Optimization
  • Loyalty Programing

Supply Chain

  • Order Prediction
  • Replenishment Optimization
  • Inventory Management
  • Supply Planning

Sales

  • Location Targeting
  • Product Recommendations
  • Promotion Optimization
  • Planogram Optimization

r4 xem: The ai engine for cross-enterprise management

Extracts value from  all data “as is”

Upload internal and external data to your dedicated private cloud. No need for manual cleansing

r4 AI Market Model of your customers, locations and sales

  • Pre-built, configured in days
  • Patterns power precise predictions
  • Continuously learning and improving

Humans + AI = 100x faster

  • Business users first to opportunities
  • Preview scores and recommendations
  • Send actions to front line managers

Precision actions across functions

  • Consumer Microtargeting
  • Predictive Logistics
  • Hyper-local Selling

Execute through current systems

  • Batch or real-time orchestration
  • Make people and systems smarter

Rapid deployment – speed to results – enterprise scale