Deliver the Right Products to the Right Stores. With AI.
Identify stores for hyperlocal execution through a unified model of your business ecosystem and demand signals.
Hyperlocal Assortment for a Fragmented Marketplace
- CPG growth is challenged by the accelerating fragmentation of consumer preferences, many of which are driven by local factors (climate, culture, local trends, etc.)
- r4 XEM for CPG puts the power of AI in the hands of decision makers to address hyperlocal requirements with precision and speed – without the need to replace existing systems.
Become Hyperlocal in 4 Steps
Step 1
Store
Targeting
Identify those stores where localization activities will deliver the highest ROI.
Step 2
Hyperlocal
Promotion
Test a hyper-localized assortment through existing promotion plan.
Step 3
Agile
Assortment
Management
Increase frequency, targeting and productivity of shelf-resets.
Step 4
New Production Introduction
Increase new product success rates with localized targeting & distribution.
Frequently Asked Questions
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Can r4 XEM® help me understand the best place to launch a new product?
r4 XEM® provides a deep understanding of the attributes that make products successful in each individual location. XEM’s digital-twin AI Foundation gives you a detailed view of location and customer behavior, allowing you to target the exact locations and markets to make your new product launch successful.
How can r4 XEM® improve our inventory management across multiple locations and reduce stockouts?
r4 XEM® is based on the groundbreaking engine that drove billions in value for Priceline.com by accurately matching supply with demand, optimizing pricing, and providing offers to the correct consumers in the right locations at the right time. With r4’s XEM® solution, you will have the power to deeply understand the trends and behaviors occurring at each unique location you do business in and be able to match the optimal products, quantities, and offerings to maximize yield at the hyper-local level.
How can r4 XEM® help us analyze local market trends and localized consumer behavior to make data-driven decisions?
The core of r4’s XEM® technology is the AI Foundation that is uniquely constructed for each customer. XEM creates a digital twin of each customer’s unique market space consisting of all the people, places, and things in and around their business. This foundation, or digital twin is constructed with customers’ enterprise data, multiple external data sources, and bolstered with generative AI – giving you a complete detailed view of your locations, your customers, and the products driving your revenue at the local level.